If you own a short-term rental, kubls noma you may be considering adding a hot tub to your list of amenities. It’s a popular addition that can boost occupancy rates and increase your bottom line. But is it worth the cost? And what are the best ways to promote your rental with a hot tub? We spoke to two successful rental owners who have integrated hot tubs into their businesses for some insight.
Steve started his business renting outdoor gear in Syracuse, New York. When he saw how well his friend was doing with renting out hot tubs, he decided to give it a try on Long Island.
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His basic goal was to have his two tubs rented out at about 50% capacity each week throughout the year, which would net him around $1k a month and replace his $10k summer job income. Despite some early setbacks (like a few broken tubs, or equipment that wouldn’t fit through an apartment door) his rental business has been a great success.
Bergan’s strategy is similar, relying on word of mouth and strategic partnerships to spread the word about her business. For instance, she reaches out to community events that might attract college students and advertises her rentals there. She also partners with local radio stations for giveaways and takes advantage of big crowd gatherings like Big 10 football games in Madison, where she finds a lot of students are willing to pool their money to buy a tub together for a party.